Dean later found a protégé in Philadelphia-based rapper Cassidy, whose success helped the launch of his own label imprint, Full Surface Records. Swizz Beatz has produced multiple hit singles for several prominent artists throughout various music genres, such as hip hop, pop, soul and R&B.He went on to sign multiple artists to the label, including Eve and Bone Thugs-n-Harmony, among others. His catalog includes "Ruff Ryders' Anthem" (DMX), "Banned from T.Hip-hop maestro Swizz Beatz is finally admitting that he and Alicia Keys are an item — but he wishes his estranged wife, Mashonda, would leave the Grammy winner out of their divorce.For months now, Swizz has been trying to keep his thing with Alicia on the down-low. Swizz tells us that, yes, he's in love with Keys and, yes, she did give him a birthday party at that museum.But he doesn't leave much doubt about who owns his heart on Drake's new "Best I Ever Had" remix. "But we're nowhere near ready for a baby or a ring," laughs Swizz, aka Kasseem Dean. The part about her cooking breakfast for me naked — she never done that for me." Damn.Wake up in the morning and my baby cooked me breakfast, A's naked wearing nothing on but a necklace … Swizz didn't want to talk about Keys till now because, he says, "What we have is so precious." He also felt it would aggravate Mashonda, who's also a singer. "When he told Mashonda he was dating Alicia, I think she got jealous," says a friend of the couple.After obtaining the necessary equipment from his stepfather and uncles, he began deejaying as a teenager and enjoyed a modicum of success.After relocating to Atlanta, Georgia, due to his repeated involvement in violent behavior at Harry S.
The first artist signed was Philadelphia-based rapper Cassidy. The song proved to be a hit, reaching the Top 40 of the US Billboard Hot 100 chart.Inspired by GOOD Fridays the 2010 weekly series of free mp3s from Kanye West, Swizz Beatz launched his own series entitled Monster Mondays later that year.The first offering, "DJ Play that Beat", featured Estelle, and was released on October 25.Rather than being released under his own imprint, the album is set to be released under his legal contract with Everest Entertainment/Atlantic Records/Warner Music Group, who signed the rapper in August 2010.In November 2010, Swizz Beatz previewed the album and confirmed guest appearances from Bono, Travis Barker, Kanye West, Lil Wayne, Jay-Z, Lenny Kravitz, Mary J.Swizz Beatz was named the first "Producer in Residence" at New York University, for the 2010–11 academic year.He spent much of his childhood raised by his mother in the North East Bronx, where he first encountered hip hop.Dean also went on to release two albums under the label; the first was a compilation, titled Swizz Beatz Presents G. V." (Noreaga), "Gotta Man" (Eve), "Jigga My Nigga" (Jay-Z), "Party Up (Up in Here)" (DMX), "Check on It", "Ring the Alarm" (Beyoncé), "Good Times" (Styles P), "Bring 'Em Out" (T.I.), "Hotel", "I'm a Hustla" (Cassidy), "Touch It" (Busta Rhymes) and much more.Swizz Beatz then began producing major hip-hop songs released in 1998 such as "Banned from T. Stories, in 2002, he began to get noticed for his production style and interesting ideas, as well as his protege and artist, Cassidy, who also started to gain recognition for his ability as well.V." by Noreaga, "Money, Cash, Hoes" by Jay-Z and more. The same year, Swizz Beatz released two singles, "Guilty" and "Bigger Business", both of which charted on the Billboard Hot R&B/Hip-Hop Songs chart.