Next comes the PRODUCT RED campaign, founded by U2 singer and activist Bono.The campaign applies a strong business model to help solve HIV/AIDS with a focus on Africa.Furthermore, Apple has a full collection of environmental, health, and safety policies.In 2004, Apple was recognized for outstanding transportation benefits to employees that encourage alternative, environmentally friendly commuting practices.A word of warning: don’t be fooled by this little critter’s adorable appearance. Mopet moves roams freely around your home sweeping up dust and pollen. A cute mini robotic vacuum cleaner that’s going to gobble all your floor grub with extreme effortless precision.Although the focuses of these programs are not all directly related to the Apple’s key businesses and product development, they are very arguably effective in positively enhancing Apple’s reputation in the corporate world and throughout the community simply by their getting involved and backing a cause.Now for the critique- “Build it up to break it down” as Professor Morra would say!
As previously stated in this blog, Apple is a company that prides itself on its care for the Global Environment, as stated on their official website:"Environmental protection is a priority for the conservation of precious natural resources and the continued health of our planet.
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