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Julie Beun, a freelance journalist, sat down with Opdenkelder and her partner for a lengthy profile that ran in the Ottawa Citizen in 2010.

She acknowledges that it would have been unlikely her editor would have been as interested in a story about the dating service without the ingredient of a strong, beautiful female founder who was really living the cougar life.“Is it sucky of her to have done it?

In another email chain where staff are trying to decide who to attribute quotes to in a press release for Established Men, Biderman suggests making up a name.

A member of the public relations team offers to play the role of “Vanessa Charles,” an apparently fictional spokeswoman, in phone interviews.

Ashley Madison denied the allegations and slapped her with a countersuit, claiming she kept confidential documents, including copies of her "work product and training materials." The countersuit sought to retrieve the documents and obtain 0,000 in damages plus legal costs.

[/np_storybar]In an interview at a bar, the evening newscast’s guest anchor introduced Opdenkelder as “the founder of an online dating site,” Cougar Life.com, that helps older women and younger men (ahem, “cubs”) pair up.

But as Lang reported — and what would soon become an international news story — there was a powerful killjoy standing in the way of cougars and cubs and their quest for intimacy. was banning Cougar Life’s advertisements, explaining to Lang in a statement that it does not allow “adult” dating sites (while it doesn’t ban less hookup-focused sites, like Match.com).

Avi Weisman, vice-president and general counsel for Ashley Madison's parent company Avid Life Media, says the company is "very pleased with the outcome." The dispute began when Silva — who came to Toronto from Brazil — sued her former employer in 2012, alleging she seriously hurt her wrists and forearms typing up 1,000 "fake female profiles" over a few weeks for a new Portuguese-language version of the site.

In her claim, Silva said the profiles were meant to lure unsuspecting men to join the site.


  1. Ruby is a Canada-based open-minded dating service that helps people to connect and communicate by using their online brands. Avid Life Media, Avid Life. Company Type. ruby is a leading business in the online dating industry, with a diverse set of brands that include and They are.

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