He tried and failed to launch a general purpose live streaming service with Justin. Eventually he pivoted into gaming, a niche where being tied to a desktop computer made sense.
But now the mobile market is mature enough for a sea change.
Now I make more every month on You Now than I do from my work at the store,” Abuhamdeh tells me. We become friends.” A couple of times he’s broadcast from his bedroom while sleeping. They want to see everything that you do.” You Now launched back in September of 2012, but for its first year and a half struggled to find traction.A 99 cent tip sometimes gets a broadcaster to smile, while more expensive offerings elicit a personal shoutout, or more intimate reaction.The company won’t share what the revenue split is between streamers and You Now, saying only that broadcasters in the partner program get "the lion’s share" of their tips."It’s all about the addiction to real time feedback and the nodes in the brain that it triggers," Sideman tells me.Users can give digital gifts, essentially sticks, like hearts, fistbumps, or beers.It initially piggybacked off of Twitter, but was quickly cut off, likely because Twitter has its own plans for a live streaming service built around a company it just acquired, Periscope.We’ve finally hit a tipping point where live streaming makes sense, both as a killer feature on a platform like Twitter, but also as a standalone business like You Now. "The reason is the rise of i OS and Android," says Emmett Shear, the CEO of Twitch.This growth is part of a broader boom in live streaming services.Meerkat emerged as a media and tech darling, easily winning the war for attention at this year’s SXSW.His broadcasting schedule swelled from one or two hours a day to appearing live in four two-hour sessions. “I was using up around 70GB of data each month, and I’m with Verizon so you know that’s not cheap.” He was addicted to the interaction with the audience, but couldn’t afford to keep up with his costs.So he sent a letter to You Now, which put him on its partner program, allowing him to earn money when his fans left digital tips and gifts. Cashier broadcast has several hundred people following live at any time.